Chapter 1
Open Rates
The right 'from' address makes the difference between a recipient instantly deleting versus being glad to hear from you.
Every now and then, you get an email you actually read. Something about the subject line makes you open it right away. And then for some reason, at the end, you find yourself clicking on the call to action—because whatever you just read, you want more of it.
That is the kind of email that gets customers. And that’s the kind of email you need to be sending if you want to grow your user base.
Learn exactly how to do it in this free eBook. In six short chapters, you’ll get the know-how you need to start writing emails that get real results.
Here’s a taste of what you’ll learn in this starter guide:
The right 'from' address makes the difference between a recipient instantly deleting versus being glad to hear from you.
The subject line is the first thing they read—don’t let it be the last. Learn to write a subject line that makes them want more instead of waving buh-bye.
If you’re not using the preheader—you’re missing the mark. Learn how to employ this field to get readers engaged before they even open.
Research proves again and again that a simple layout is the most effective. Find out how to create email designs that engage rather than overwhelm.
The structure of your copy is what makes or breaks the effectiveness of your message. Discover a structure that makes nearly any message land.
Use this handy checklist every time you send an email to make sure you’ve optimized every aspect. Because we all forget to lock the door sometimes.