How to Get More Out of Your Emails

Ever feel frustrated or disappointed when you find out barely anyone saw your exciting email? Your emails should be helping you accomplish your goals regarding your customers, business, and community. So what are you doing to make the most of them?

What's Inside This Book

Whether you’re new to email marketing or just want to make your emails more effective — this guide will teach you simple ways to get more people to open, read, click, and convert in 6 quick lessons. Here’s a taste of what you’ll learn in this starter guide:

Chapter 1

Open Rates

The right 'from' address makes the difference between a recipient instantly deleting versus being glad to hear from you.

Chapter 2

Clickworthy Subject Line

The subject line is the first thing they read—don’t let it be the last. Learn to write a subject line that makes them want more instead of waving buh-bye.

Chapter 3

Optimizing Engagement

If you’re not using the preheader—you’re missing the mark. Learn how to employ this field to get readers engaged before they even open.

Chapter 4

Designing For Focus

Research proves again and again that a simple layout is the most effective. Find out how to create email designs that engage rather than overwhelm.

Chapter 5

Copy That Drives Results

The structure of your copy is what makes or breaks the effectiveness of your message. Discover a structure that makes nearly any message land.

Chapter 6

Ch-ch-check it out

Use this handy checklist every time you send an email to make sure you’ve optimized every aspect. Because we all forget to lock the door sometimes.